“Ooyala powered linear and on demand video for the world’s largest companies, managed thousands of hours of content and served billions of streams across all platforms.”
ROLE:
MANAGING LEAD DESIGNER
Ooyala, a video everything company, offered a suite of tools to help organizations of all sizes curate, manage, play, analyze, and monetize their licensed and original content. I was initially brought on to lead the analytics product (Ooyala IQ) but, upon joining, I inherited the entire product suite and two designers based out of Guadalajara, Mexico. I assumed the role of Managing Lead Designer and became responsible for setting the UX vision for the entire product suite, building our very first design system, and growing/leading a team of 5 designers.
RESULTS:
In my tenure at Ooyala, I had the privilege of hiring/leading a global team of 5 incredible designers and collaborating with them to build the next generation of the Ooyala platform.
Below are just a few of the initiatives we undertook in my tenure:
Redesigned IQ analytics product
Designed UX/UI for reporting tool in IQ from end to end (incl. running, managing, and creating new reports)
Built first ever design system using Frontify in a joint effort between design, product and ENG
Designed new CMS for managing and curating licensed video content
Designed platform level UX architecture as well as platform level UI, app switching UX, a unified object creation flow, and a tag system to organize content
Hired 2 designers at HQ and 1 in Stockholm to work along side me and the remaining team of 2 in Guadalajara, MX