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Nyansa: Persona's

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AUDIENCE:

Our audience could range from a Network Architect all the way down to a Helpdesk employee. From interviews, feedback, and competitive analysis, we determined these were our key audience members:

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Helpdesk:

“Typically trained monkeys looking for red lights.”

  • Low level / Unskilled

  • Limited technical knowledge

  • Follows a script

  • Seeking solutions to simple problems or an easy way to escalate difficult ones

  • Focus on speed and proper channeling of issues rather than making fixes

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Network Engineer:

“I’m a network analyst, I should need a PhD to figure things out.”

  • Quick access to issue severity and scale.

  • Wants to know if he can solve it or if it requires an expert

  • Mostly trusts raw data

  • Summary helps him quickly, detailed data give him evidence

  • Real-time data is important but often looks for smoking gun

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Network Architect:

“The buck stops here.”

  • Focus on large scale issues and fixes

  • Long term analyst with focus on effects by way of changes

  • Focus on performance of network

  • Problems often mis-routed to them

  • Responsible for business impacts

  • Spends a lot of time proving problems are not the network